THE INTENTION
About Me
Hello, I’m Andrea!
Strategic Product Designer
focused on creating meaningful connections between people, products and brands. My approach combines Industrial Design, User Research, Product Innovation and Branding to transform insights into clear, functional and intentional design solutions.
I believe good design is not only about how something looks, but about understanding why it should exist, who it serves and how it can create value. I work across research, strategy, concept development, product design and visual communication, always looking for the balance between functionality, emotion and simplicity.
The Design Process
A structured approach to strategic design, blending technical precision with human-centered thinking to create meaningful products.
01
Understand
Deep research into user needs, context, and the strategic purpose of the product.
02
Define
Translating insights into clear design direction and strategic opportunities.
03
Create
Concept development, product design, and prototyping to test and explore.
04
Refine
Finalizing the design through rigorous testing, iteration, and material selection.
Industrial Design
User Research
Product Innovation
Strategic Design
Branding & Identity
Concept Development
Prototyping
STRATEGIC PRODUCT DESIGN · INDUSTRIAL INNOVATION · USER RESEARCH · BRANDING ·